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Articles on Influence and Persuasion

Practical articles on influence in sales, leadership, relationships and content — written from more than 23 years of training people to understand people.

2026-09-18 · 9 min read
What Is Influence? A Complete Guide to the Science and Psychology of Influence
A precise definition of influence, how it differs from persuasion, manipulation and authority, the psychology behind it, and how to build real presence. By Burhan Alkayyal, influence expert.
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Articles on Influence and Persuasion

What Is Influence? A Complete Guide to the Science and Psychology of Influence

Where do you want your influence to begin?